Singapore Cultural & Tourism Pavillion Private Limited, headquartered in Singapore, is dedicated to advancing in-depth cooperation between Singapore and China in the areas of culture, tourism, and economy and trade exchange from a global perspective. Guided by its mission "Bridging Cultures, Creating the Future Together," the Centre serves as a vital platform for bilateral engagement.

Acting as a knowledge intermediary and enabler of cross‑cultural collaboration, the Centre draws on extensive industry expertise and a professional team to translate deep insights into Singaporean and Chinese cultures into practical, results‑driven cooperation mechanisms. In recent years, the Centre has not only successfully facilitated the implementation of various projects but has also focused on transforming cultural and tourism resources into sustainable cooperation models, delivering a professional service approach that combines local roots with a global vision to support bilateral cultural exchanges and economic and trade interactions between Singapore and China.